Gil's Galavant BYU
Visual Refresh
Client: Gil's Galavant Events
Timeline: Early 2025
“We were able to supercharge signups and boost site engagement by 25%”
“Our old website was sluggish and trivial to use.”
“It Just wasn't working, We needed a change.”
Users don't just want to sign up... they want the story.
The goals
- Show users what the event is about... it's story.
- Build trust with users.
- Convert users into signups.
The homepage
A simple yet meaningful change. Reducing cognitive load, and improving first impressions.
Replacing a flat, wall of text, with a more readable and user friendly experience.
The content pages
We redesigned and refreshed the copy on all the content pages to better match the feel of the rest of the site and fit the new style and branding.
The proof is in the pudding.
We were able to speed up the navigation of the webpage, by reducing friction.
We boosted site engagement by 25%.
Finally, we made the site feel cleaner and made it easier to use.
